Category Archives: Start With Why

Passion – and how it can help YOU with success in business


It’s an interesting word, for sure.

So what does it have to do with business?

More importantly perhaps, is what does it have to do with success in business?

Let’s find out…

Passion is a word that has several meanings, all but one of which are lost to every day use.

Did you know that one of the meanings is suffering?

Yes, you read that right – one of the meanings of ‘passion’ is ‘suffering’ – as in ‘The Passion of The Christ’.

And it’s this meaning, as well as the more widely known meaning, that together have something very useful to tell us about success in business.

You are in business, or thinking of going in to business in order to fix, achieve and/or avoid something. Chances are, it’s a combination of several of these. I doubt you are doing this simply to generate cash – you want that money for something!

Your business is not an end in itself… it’s a means to an end…

… so why not make that ‘means’ as enjoyable and motivating as possible?

So go in to an area of business, or service a market, for which you have some genuine passion.

The usual meaning of ‘passion’ certainly makes sense in this last sentence. But what about the part to do with suffering?

I think we all know that business can be tough – you will have some frustrating times and decisions ahead of you. Things won’t always go according to plan. Some days will be poor in terms of cash generation. What will help you stay the course is in the passion you have for what you sell, for how you sell it, for what it can do for your customers, and for their appreciation. That and the vision you have that your business will help you achieve…

Simon Sinek (see suggests in his ‘Golden Circle’ that all organisations and careers function on 3 levels:

  1. What you do
  2. How you do it
  3. Why you do it

It’s very easy to be clear about the first 2.

Not so much with the third – why you do it – and this is where the passion comes in…

Without a clear sense of ‘why’ – when the suffering part of ‘passion’ begins to dominate, it’s not so easy to rebalance, to get that other part of the passion back and drive through the challenges and get closer to success.

So where might you find this ‘why’ and your passion that goes with it?

Well, only you can really know, but where it connects to your business is in some combination of these areas:

  • The market you serve – it could be individuals, it could be organisations, there is no limit – your passion is in the ‘who’ that you sell to.
  • The products & services you want to offer – your passion could be in the ‘what’ that you sell.
  • The problem or situation your products & services tackle – your passion could be in the ‘why’ customers buy what they buy from you.

What is certain – if you have no real passions in any of these 3 areas, you are going to find it much tougher to generate the cash you want & need to achieve your vision.

So my call to action is a simple one…

Give thought to your ‘why’ and the passion that connects with it.

Where and how does it connect with your business?

What possibilities and opportunities become available to you if you move your focus to a different combination of market, product/service and problem?

Reflect on these questions. Check out Simon Sinek’s web site for further insights. All this takes time, so let it.

And if you’re up for a challenge, why not share your ‘why’ with me? I’d love to learn more about people’s ‘why’ – and perhaps help you out as you refine & clarify…

Knowing when you have found your ‘WHY’…

A question many seem to have when on the journey to discover their ‘WHY’ is…

“How will I know I’ve found it?”

I’ve been working to refine my WHY since a great buddy of mine put me on to the concept and Simon Sinek.

You see, I’ve been looking for YEARS (about 7!) for a way to express my WHY. The trouble was, I didn’t know what it was.

Each time I thought I had it – turns out I didn’t. Does this sound familiar?

A few days ago I thought I had it. I was very happy. I decided to drop an email to my buddy (Steve Marriot – an amazing coach) who had put me on to this concept in the first place. I couldn’t wait to share the news with him and thank him for his gift, of pointing me to Simon Sinek and this concept of starting with WHY.

And as I typed merrily away on my keyboard, I suddenly realised I couldn’t completely remember my WHY…!

I don’t mean I couldn’t remember all of the words ‘verbatim’. I mean, I couldn’t even remember all of the essence of it. How silly was THAT?! After all, I was sure I had it…

And that was when I realised that I DID NOT HAVE MY WHY

BUT… for the first time on my journey to discover my WHY, I felt pretty good at realising I didn’t have my WHY…

…Because I now had a sure-fire way of determining if I had found my WHY or not – and it was QUICK!

AND… I also felt that I was closer to my WHY than I had ever been – I was definitely on the scent…

This helped me zero in quickly on what my WHY is…

I believe that it’s more than a conscious, deliberate act of remembrance. It goes deeper than that. If you have to make an effort to reconstruct your WHY, if it doesn’t ‘roll off your tongue’, then you haven’t got it. When you have discovered your WHY, it’s there in the way you think, act and communicate.

As my long suffering wife Tracy will tell you (bless you!), up until the point where I discovered my WHY, I was trying too hard, and making it too complicated… it was from the ‘head’ and not the ‘heart’.

So I discovered that for me at least, may be for you too, when you discover your WHY and come to express it, it will be a simple and short phrase.

And so I can comfortably, confidently, naturally, and easily express my WHY anytime, like now…

“I’m driven to help you inspire YOUR customers to buy from you.”