I see Sony is about to launch it’s own tablet device, the “Tablet S” for about $580 for a 16Gb model, running the Android operating system.
“So what?” you may ask.
So what indeed!
Almost every tablet maker is offering a system based on Android. And for the entry 16Gb models the price is $499 and up. HP was offering theirs with the new WebOS operating system. They pulled out before they barely got started. RiM, the Blackberry people are soon to launch theirs, with an ability ‘soon’ to run Android apps. Windows 8 is a way off, and currently looking like it is suffering from an identity crisis…
So how does looking the same as everybody else help you win business? I thought this was such a simple rule of business…
Buyers who do not want or care about the Apple ecosystem and offering, or avoid Apple on principle, have plenty of choice… For the moment. The current situation is unsustainable and many models, if not companies, will not survive in the tablet business for long. It will cost their shareholders dearly. Then choice will be reduced.
In the mean time the Android ship may be changing course as it recognises the problems having an open ‘standard’ with many different variants and interpretations bring… And that Apple may have been right to offer a controlled and closed ecosystem.
I love Apple stuff AND I want their to by viable competition, so I can get something better if I need it, and at the very least, Apple is kept on it’s toes with innovation…
So come on you big businesses… Offer something useful, viable and DIFFERENT!
If not, well, I look forward to the next firesale of failed tablet devices… It could bring a new dimension to the ‘hackintosh’ people as they work to put iOS and/or OSX on to these defunct tablets….